Viral Email Marketing
Tip - When you use video and email combined in your marketing campaigns the chances of your email going viral may be significantly increased. Of course it depends on your video and other factors, but video has a better chance of going viral then regular text based email. Funny video clips tend to get emailed more often to friends and family, but if you use this approach make sure you are sending the message you want.
In addition to viral marketing being a powerful tool, it can also be very cost effective as well. Once you send out the video to your email list, the recipients may now start to do your marketing for you by forwarding the email to people they know. If you have your campaign setup correctly with the right tools you should be able to track who forwards the email and who watches the video. Then you should be able to better determine your ROI and make changes to the video and email messages as needed. There are different factors that can make a message go viral. With email marketing it is important to make sure that when someone is viewing your video that they can easily forward that message on to someone else. Having a button or link next to your video will increase the chances that the video will get forwarded to others. 
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What is viral marketing with video email?
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Why should email with video be added to a real estate agent's marketing tool belt? If the goal of your email marketing campaign is to have your message start self perpetuating and being sent to others then you need to understand the term “going viral”. Basically when something goes viral what you will get is a basic grapevine effect of one person telling (or in this case emailing) another person who emails another person and so on. |
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